Cinco de Mayo

🎉🌮 ¡Celebrate Cinco de Mayo with VOCES! 🎶

Join us for a fun-filled Cinco de Mayo celebration at Festival Market Square in Battle Creek!

📍 Location: Festival Market Square
25 McCamly S Street, Battle Creek, MI 49017
🕒 Time: 3:00 PM – 7:00 PM
📆 Saturday, May 2nd.
🎟️ FREE ENTRY

✨ What to expect:
🎁 Raffles
🎲 Participation games & activities for kids
🍴 Delicious food
🎨 Crafts
🛍️ Local businesses & vendors
👨‍👩‍👧‍👦 Fun for the whole family!

Come celebrate culture, community, and connection with Voces. Bring your friends, bring your family, and don’t miss out! 💃🕺

 

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🎉🌮 ¡Celebra el Cinco de Mayo con VOCES! 🎶

Acompáñanos a una gran celebración del Cinco de Mayo en Festival Market Square en Battle Creek.

📍 Lugar: Festival Market Square
25 McCamly S Street, Battle Creek, MI 49017
🕒 Horario: 3:00 PM – 7:00 PM
📆 Sábado, 2 de Mayo.
🎟️ Entrada GRATIS

✨ Habrá:
🎁 Rifas
🎲 Juegos y actividades para niños
🍴 Comida deliciosa
🎨 Artesanías
🛍️ Participación de negocios locales
👨‍👩‍👧‍👦 Diversión para toda la familia

Ven a celebrar la cultura, la comunidad y la unión con Voces. ¡Trae a tu familia y amigos y no te lo pierdas! 💃🕺

Vibe @ 5 – JP and The Energy

☀️ Bring your lawn chairs and join us for live music in downtown Battle Creek at Friendship Park! ⛱️

FREE admission for all ages!

🤩 Enjoy live music, delicious food, cold drinks and plenty of summer fun!

🍴 Featuring Ultimate Chef N Catering Food Truck! AND don’t forget, Friendship Park is a part of Downtown Battle Creek’s Social District! Stop at any of our amazing downtown businesses for a drink and head over! 🍹

Full lineup below:

July 10 – Tony Fields & Doug Decker

July 17 – Toppermost Beatles Tribute

July 24 – Denise Davis & The Motor City Sensations

July 31  – Glad All Over

August 7 – Atomic Annie

August 14 — JP and The Energy

☔ In the event of rain, Vibe@5 will move indoors to Handmap Brewing. Facebook post will be made by Kellogg Arena if location changes. ☔

Presented by Battle Creek Honda

Vibe @ 5 – Glad All Over

☀️ Bring your lawn chairs and join us for live music in downtown Battle Creek at Friendship Park! ⛱️

FREE admission for all ages!

🤩 Enjoy live music, delicious food, cold drinks and plenty of summer fun!

🍴 Featuring Ultimate Chef N Catering Food Truck! AND don’t forget, Friendship Park is a part of Downtown Battle Creek’s Social District! Stop at any of our amazing downtown businesses for a drink and head over! 🍹

Full lineup below:

July 10 – Tony Fields & Doug Decker

July 17 – Toppermost Beatles Tribute

July 24 – Denise Davis & The Motor City Sensations

July 31  – Glad All Over

August 7 – Atomic Annie

August 14 — JP and The Energy

☔ In the event of rain, Vibe@5 will move indoors to Handmap Brewing. Facebook post will be made by Kellogg Arena if location changes. ☔

Presented by Battle Creek Honda

Vibe @ 5 – Tony Fields & Doug Decker

☀️ Bring your lawn chairs and join us for live music in downtown Battle Creek at Friendship Park! ⛱️

FREE admission for all ages!

🤩 Enjoy live music, delicious food, cold drinks and plenty of summer fun!

🍴 Featuring Ultimate Chef N Catering Food Truck! AND don’t forget, Friendship Park is a part of Downtown Battle Creek’s Social District! Stop at any of our amazing downtown businesses for a drink and head over! 🍹

Full lineup below:

July 10 – Tony Fields & Doug Decker

July 17 – Toppermost Beatles Tribute

July 24 – Denise Davis & The Motor City Sensations

July 31  – Glad All Over

August 7 – Atomic Annie

August 14 — JP and The Energy

☔ In the event of rain, Vibe@5 will move indoors to Handmap Brewing. Facebook post will be made by Kellogg Arena if location changes. ☔

Presented by Battle Creek Honda

The Joe League Basketball Tournament

We are excited to announce The Joe League Basketball Tournament is returning to Kellogg Arena! 🏀
📅 Saturday, April 25th
⏰ Doors open at 10AM
📍 Kellogg Arena | Downtown Battle Creek, MI
🎟️ General Admission Tickets: $10
Purchase tickets HERE!
*ADA seating available upon request
Team Registration: $230 – Registration opens on March 15th, 2026
Contact James Quice Williams at quice0511@gmail.com for registration and event info.

Showstopper Dance Competition

Join us for the second weekend of the Showstopper Dance Competition: April 17-19, 2026 at Kellogg Arena!

🎟️ This event is FREE admission!

⏰ Schedule will be released shortly prior to the event.

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We design each day of the Showstopper dance competition in Battle Creek, MI, to be seamless and spectacular. When the details are handled, your dancers can shine and you can enjoy every second.

🌟 Step into the spotlight with a competition experience like no other:

  • Built for Every Studio and Every Dancer:
    • 5 competition levels, including a level for dancers with special needs and disabilities
    • 5 overall age divisions
    • 20+ category age divisions
    • 6 routine entry types
    • 15+ dance categories
    • Awards for both categories and overalls
  • World-Class Production: Custom Marley stages, pro lighting, massive LED screens
  • Free Live Stream: Every routine streamed with “next-up” screen updates
  • Dynamic LED Backgrounds: 100,000+ visuals tailored to each performance
  • Capture the Moment: Multi-camera videos and professional photos—each photo or video package starting at $9.99 per routine
  • Professional Critiques: Honest, helpful feedback from industry pros
  • Trophies + Medals: Every dancer gets a medal, every routine earns a trophy
  • Special Opportunities: Convention scholarships, magazine features, All-Star invites, and even Macy’s Thanksgiving Day Parade selections
  • Shop the Showstopper Store: Over 50 exclusive items dancers love—at prices you’ll appreciate
  • Memorable Extras: Just Dance videos, photo ops, and fun surprises throughout the weekend

🏨 Host Hotels: Reserve your room through Showstopper Travel to access exclusive discounted rates at the NEW venue’s hotel—stay just steps from all the action!

🅿️ Parking is available in the Hamblin Ave. parking ramp (connected to the Kellogg Arena)

National Cereal Festival 2026

🥣  The National Cereal Festival returns Saturday, June 13, 2026! 🥣 

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

The Cereal Festival will take place on Saturday, June 13, 2026, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm.  Festival activities include live music, exotic animal shows, games, competitions, vendors, children’s activities and more. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

The National Cereal Festival is FREE and open to the public!

All Cereal Festival event information can be found HERE!

Start the festivities with the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center.

For any questions or additional information contact Kelly Walden at kwalden@kelloggarena.com or Kaycie Chrystan at kchrystan@kelloggarena.com
2026 VENDOR REGISTRATION now open! Sign up HERE!
Sign-up HERE to become a 2026 sponsor!

Sign-up HERE to join the 2026 Cereal Parade!

Volunteer opportunities coming soon!

 

Showstopper Dance Competition

Join us for the return of the Showstopper Dance Competition March 13-15, 2026 at Kellogg Arena!

🎟️ This event is FREE admission!

⏰ View event scheduled HERE.

—————————————————————————————————————————————————-

We design each day of the Showstopper dance competition in Battle Creek, MI, to be seamless and spectacular. When the details are handled, your dancers can shine and you can enjoy every second.

🌟 Step into the spotlight with a competition experience like no other:

  • Built for Every Studio and Every Dancer:
    • 5 competition levels, including a level for dancers with special needs and disabilities
    • 5 overall age divisions
    • 20+ category age divisions
    • 6 routine entry types
    • 15+ dance categories
    • Awards for both categories and overalls
  • World-Class Production: Custom Marley stages, pro lighting, massive LED screens
  • Free Live Stream: Every routine streamed with “next-up” screen updates
  • Dynamic LED Backgrounds: 100,000+ visuals tailored to each performance
  • Capture the Moment: Multi-camera videos and professional photos—each photo or video package starting at $9.99 per routine
  • Professional Critiques: Honest, helpful feedback from industry pros
  • Trophies + Medals: Every dancer gets a medal, every routine earns a trophy
  • Special Opportunities: Convention scholarships, magazine features, All-Star invites, and even Macy’s Thanksgiving Day Parade selections
  • Shop the Showstopper Store: Over 50 exclusive items dancers love—at prices you’ll appreciate
  • Memorable Extras: Just Dance videos, photo ops, and fun surprises throughout the weekend

🏨 Host Hotels: Reserve your room through Showstopper Travel to access exclusive discounted rates at the NEW venue’s hotel—stay just steps from all the action!

🅿️ Daily Parking is available in the Hamblin Ave. parking ramp (connected to the Kellogg Arena) for $8

Food Prize 2026

Food Prize 2026 is a regional food business competition and industry convening designed to support new and existing food entrepreneurs across Michigan.
The event combines a pitch competition, food product showcase, and educational summit, bringing together food business owners, support organizations, funders, and industry partners.
Food Prize is free for spectators! Head down from 12pm-4pm and try food items from competitors.
📅 Saturday, March 21, 2026
⏰ 9:00 AM – 4:00 PM
📍 Kellogg Arena & Battle Creek Innovation Hub
Register your organization now! 👇
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Program Overview:
Pitch Competition | 9:00 AM – 12:00 PM
Two competitive tracks:
• Food Service (catering, food trucks, restaourants) — Regional
• Food Manufacturing (CPG Food & Beverage) — Statewide
Up to $40,000 in cash awards will be distributed!
Food Business Summit | 12:00 PM – 4:00 PM
Educational forums focused on the operational, regulatory, and financial needs of food businesses.
Make It:
• Commercial kitchen access, incubators, and accelerators
• Regulatory and compliance requirements
Fund It:
• Capital access, including loans, grants, and investment
Sell It:
• Scaling operations
• Co-packers, contract manufacturing, and retail pathways
Food Show:
Participating vendors will showcase and sell products at Kellogg Arena.
Hosts / Co-Hosts
• Small Business Battle Creek
• Kellogg Arena
• Sprout BC
• BC Food Reimagined
• Battle Creek Innovation Hub
• Northern Initiatives
Kellogg Arena