Cereal Festival

The National Cereal Festival returns Saturday, June 14, 2025!

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

The Cereal Festival will take place on Saturday, June 14, 2025, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

We will kick off the weekend with the Cereal Sale, held Friday at Full Blast Recreation Center (35 Hamblin Avenue
Battle Creek, MI) from 2pm-4pm. $2 boxes of cereal provided by Post Consumer Brands and W.K. Kellogg!

Stick around for the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center. Wave “Hello!” to Tony the Tiger and Sugar Bear!

For any questions or additional information contact Kelly Walden at kwalden@kelloggarena.com or Kaycie Chrystan at kchrystan@kelloggarena.com

Vendor registration is CLOSED for 2025. Follow our Facebook Page for 2026 updates!

Sign-up HERE to become a 2025 sponsor!

Sign-up HERE to join the 2025 Cereal Parade!