Cereal Festival

The National Cereal Festival June 8, 2024!

National Cereal Festival June 8, 2024! If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

This family-friendly festival includes a variety of entertainment! Live music will be provided by Kanin Wren – The Taylor Swift Experience, as well as Allie Garland and Sean Gibson. Live animal shows will be provided by Realm of the Reptile, along with inflatables from Kirk’s Jump N Fun Rentals. We will also have yard games, children’s activities, arts and crafts, and of course FREE cereal for all!

Join the Cereal Hunt!

The search is on! πŸ” Head to downtown Battle Creek and see where your cereal friends are hanging out! 😎 Snap a picture with the mascots you find & upload them to Facebook or Instagram using the hashtag #CerealSearch2024 for a chance to be entered into a cereal-ously sweet giveaway at Cereal Festival!


Interested in becoming a vendor? SIGN UP CLOSED

Vendor information and details can be found here.


Looking to become a sponsor and gain exposure for your business? Fill out your sponsorship form here!

Sponsorship levels and information can be found here.


Volunteer sign-up information SIGN UP CLOSED





Cereal Festival Forms

Become a Sponsor

Directions & Parking

The Kellogg Arena is located downtown Battle Creek, close area hotels.

Kellogg Arena