Parade Information


The Grand Cereal Parade will be held Friday, June 9, 2023, starting at 6:30pm

Join us for the kick-off of National Cereal Festival 2023! Parade route will be located downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center.

Business or Group Name SPOT #
Grand Marshall – Sam Gray 1
Kellogg’s Mascot 2
Post Mascot 3
Corvette Car Club 4
Cereal City Mommas – Chapter 195 – Blue Star Mothers of America 5
Battle Creek Lodge No. 12 Free & Accepted Masons 6
Ben Dimock – Car 7
Hee Kwan Lee’s Korean Martial Arts. 8
Bowlero Lanes Fun Center 9
Merryland Childcare 10
Battle Creek Battle Jacks/Keller Williams- Mitten Homes Group 11
Girl Scouts SU 810 12
Curtis Galvin 13
Calhoun County 911 14
Eyemart Express 15
Mrs. Battle Creek and Mrs. Calhoun County 16
Misfits Car Club 17
Kellogg Community College Ambulance 18
Kellogg Community College Bus 19
WIN 98.5 & FAT 102.5 20
American Red Cross of Southwest Michigan 21
Communities in Schools of Michigan 22
Nurses Honor Guard of Calhoun County 23
Community Action 24
Battle Creek Roller Derby 25
Congressman Bill Huizenga 26
Ads N Motion 27


Would you like to be part of the parade? Fill out the online application HERE





Kellogg Arena