Sponsorship Opportunities

Thank you to our Arena Sponsors!

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From wrestling and gymnastics events to community gatherings and tradeshows, Kellogg Arena continues to be the venue for excitement, comradery and entertainment in Battle Creek, Michigan.

Kellogg Arena has been an entertainment venue in Battle Creek, Michigan since 1982. Our 5,500 seat arena has held some of the top acts and events in the entire state. Last year over 100,000 patrons walked through the arena doors.

Becoming one of Kellogg Arena’s Sponsors is a great way to support the arena while building your brand and boosting business.

Season – $15,000
Entertainment – $10,000
Box Office – $5,000
Patron – $1,000



Cereal Festival Sponsorships

This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. Cereal Festival is family-friendly and includes a variety of local, regional and national entertainment, exciting children’s activities, vendors, demos and much more.

Presenting – $6,000
Special Attractions – $2,500
Festival Supporter – $1,000
Volunteer Supporter – $500
Table Sponsor – $100

Caribbean Festival Sponsorship Levels

Platinum – $1,500
Gold – $1,000
Silver – $500
Bronze – $250



Kellogg Arena provides FREE outdoor summer entertainment for all downtown Battle Creek. The Summer Series includes; Post Band Concert Series, Vibe @ 5, Food Truck Fridays, Movies in the Park, and Battle Creek Farmers Market.

The Summer Series is an initiative to bring live entertainment and events to downtown Battle Creek with a goal of contributing to the community’s positive economic impact and quality of life.

Summer Series Sponsor (1 available) – $10,000
Post Band Concert Series (2 available ) – $5,000
Vibe @ 5 (3 available) – $2,500

Kellogg Arena