National Cereal Festival 2026
🥣 The National Cereal Festival returns Saturday, June 13, 2026! 🥣
If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.
The Cereal Festival will take place on Saturday, June 13, 2026, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, exotic animal shows, games, competitions, vendors, children’s activities and more. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!
The National Cereal Festival is FREE and open to the public!
All Cereal Festival event information can be found HERE!
Start the festivities with the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center.
Sign-up HERE to join the 2026 Cereal Parade!
Volunteer opportunities coming soon!
