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Cereal Festival 2024

The National Cereal Festival WILL return June 8, 2024!
We are so excited to announce that National Cereal Festival will be back June 8, 2024! If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.
This family-friendly festival includes a variety of entertainment; live music, children’s activities, inflatables, and of course FREE cereal for all!
This year’s entertainment will feature Taylor Swift cover artist: Kanin Wren with opener, Sage!
Downtown Battle Creek, June 8, 2024, 8am-12pm, FREE Community Event!
Entertainment and parade information coming soon!

Current Vendors: 

Lonestar Lemonade
Sno Qones

Looking to be a vendor at the World’s Longest Breakfast Table?

Looking to become a sponsor for Cereal Festival?


Saturday, June 8
8:00 am - 12:00 pm
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Kellogg Arena


Festival Market Square
25 McCamly St S,
Battle Creek, Michigan 49017 United States
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Kellogg Arena