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Kellogg Arena

June 2024

Grand Cereal Parade 2024

Friday, June 7 / 6:30 pm - 7:00 pm
Kellogg Arena 1 McCamly Sqaure
Battle Creek, MI 49017 United States

The Grand Cereal Parade will be held Friday, June 7, 2024, starting at 6:30pm Join us for the kick-off of National Cereal Festival 2024! Parade route will be located downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center. PARADE SIGN UP INFORMATION COMING SOON!

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Cereal Festival 2024

Saturday, June 8 / 8:00 am - 12:00 pm
Downtown Battle Creek 1 McCamly St S,
Battle Creek, MI 49017 United States

The National Cereal Festival WILL return June 8, 2024! We are so excited to announce that National Cereal Festival will be back June 8, 2024! If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years. This family-friendly festival includes a variety of entertainment! Live music will be provided by Kanin Wren - The Taylor Swift Experience, as…

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Kellogg Arena