Parade Information


The Grand Cereal Parade will be held Friday, June 7, 2024, starting at 6:30pm

Join us for the kick-off of National Cereal Festival 2024! Parade route will be located downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center. Parade and registration are FREE of charge!

Register to be a part of the parade HERE!


Current List of Participants:

W.K. Kellogg Foundation featuring Tony the Tiger

Post Consumer Brands featuring Sugar Bear

Battle Creek Lodge No. 1

91.3 WCSG

Greater Battle Creek Ice Hockey Association

Athletic Sensations Baton Twirling

Fleet Mobile Maintenance

Hee Kwan Lee’s Korean Martial Arts

The Children’s Cloud

Mrs. Battle Creek 2024 and 3rd Runner up in Mrs. Michigan

Nurse Honor Guard of Calhoun County

One Nation Tap & Table/Lucky Rooster

James Williams – Individual Vehicle

United Federal Credit Union

Kellogg Community College Ambulance

Kellogg Community College Bus

Kellogg Community College Truck

Michigan State Police

Mrs. Calhoun County 2024


Calhoun County Republican Party

Committee To Elect Alexander W Harris

Committee To Elect Jim Haadsma

Antique Car

One Nation & Lucky Rooster



Kellogg Arena