GRAND CEREAL PARADE

The Grand Cereal Parade will be held Friday, June 13, 2025, starting at 6:30pm

Join us for the kick-off of National Cereal Festival 2025! Parade route will be located downtown Battle Creek on VanBuren from the Kool Center to McCamly and then right on McCamly, right on Michigan, right back to the Kool Center. Parade and registration are FREE of charge! Participants can begin lining up at The Kool Center at 5pm.

Thank you to our 2025 Grand Marshal Bobby Holley!

Register for the 2025 parade HERE!

Current Participants: 

• Tony the Tiger
• Sugar Bear
• The Corvette Club
• Mrs. Michigan 2025
• Eyemart Express
• Scott’s Sweets
• Miss SouthCentral and Miss SouthCentral Teen
• Downriver Honey Smack’s Club
• Post Consumer Brands
• Family Enrichment Center / Take-A-Break Childcare
• K.I. Tang Soo Do Foundation
• Nottawaseppi Huron Band of the Potawatomi
• Cereal City Hoopsters
• F.O.X. Mobile Detailing LLC
• Jim Williams
• Southwest Michigan Goods, a VTO Partner of Liberty Tax Service
• Michigan Independent Search & Rescue Team