Cereal Festival

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

The Cereal Festival will take place on Saturday, June 13, 2026, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

We will kick off the weekend with the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center. Wave “Hello!” to your favorite cereal mascots and community members!

For any questions or additional information contact Kaycie Chrystan at kchrystan@kelloggarena.com or Kelly Walden at kwalden@kelloggarena.com.

Vendor registration now open! Register HERE.

This free community event wouldn’t be possible without the help of our amazing volunteers! If you’re looking for a way to join the fun and get active in your community, explore our volunteer opportunities HERE!