downtown Battle Creek – Kellogg Arena

KCC Nurse’s Pinning Ceremony

For the most up to date information visit https://kellogg.edu/

Free admission, no ticket required. Doors at 6pm.

Parking available in the Hamblin Ave. Ramp

Showstopper Dance Competition

Join us for the second weekend of the Showstopper Dance Competition: April 17-19, 2026 at Kellogg Arena!

🎟️ This event is FREE admission!

⏰ Schedule will be released shortly prior to the event.

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We design each day of the Showstopper dance competition in Battle Creek, MI, to be seamless and spectacular. When the details are handled, your dancers can shine and you can enjoy every second.

🌟 Step into the spotlight with a competition experience like no other:

Built for Every Studio and Every Dancer:
- 5 competition levels, including a level for dancers with special needs and disabilities
- 5 overall age divisions
- 20+ category age divisions
- 6 routine entry types
- 15+ dance categories
- Awards for both categories and overalls
World-Class Production: Custom Marley stages, pro lighting, massive LED screens
Free Live Stream: Every routine streamed with “next-up” screen updates
Dynamic LED Backgrounds: 100,000+ visuals tailored to each performance
Capture the Moment: Multi-camera videos and professional photos—each photo or video package starting at $9.99 per routine
Professional Critiques: Honest, helpful feedback from industry pros
Trophies + Medals: Every dancer gets a medal, every routine earns a trophy
Special Opportunities: Convention scholarships, magazine features, All-Star invites, and even Macy’s Thanksgiving Day Parade selections
Shop the Showstopper Store: Over 50 exclusive items dancers love—at prices you’ll appreciate
Memorable Extras: Just Dance videos, photo ops, and fun surprises throughout the weekend

🏨 Host Hotels: Reserve your room through Showstopper Travel to access exclusive discounted rates at the NEW venue’s hotel—stay just steps from all the action!

🅿️ Parking is available in the Hamblin Ave. parking ramp (connected to the Kellogg Arena)

T.K. Pro Rodeo Presents: Man Vs. Beast Bull Riding

🔥 Experience the Ultimate Rush of Professional Bull Riding! Get ready for a heart-pounding night of action as the toughest cowboys in the country face off against the rankest bulls in the business. This isn’t just a rodeo — it’s a full-scale adrenaline show packed with high-energy production, arena-shaking music, and edge-of-your-seat excitement. Every 8 seconds feels like a lifetime as riders battle for glory and fans witness raw power, grit, and elite athleticism.

Bring the family, bring your friends — and be part of an electric crowd that’s louder, wilder, and more alive than ever before. Don’t miss your chance to experience the action up close — grab your tickets now before they’re gone!

🎟️ General Admission: $23, children 2 and under are FREE

Family 4 Pack: $78

Doors open at 5:30pm, show at 7:00pm

Purchase Saturday, February 14th tickets HERE

NO ticket refunds or exchanges.

Interested in volunteering at the rodeo? Sign up HERE!

✏️ Know Before You Go:

Parking is available in the Hamblin Ave. Ramp.
NO outside food/beverage, coolers, or weapons allowed in the Kellogg Arena.
Blankets are permitted, with subjection to search.

Master Spas Expo 2026

*NO OUTSIDE FOOD OR BEVERAGE ALLOWED*

Explore premier spas and hot tubs. Relax, it’s Master Spas.

When: April 10th – 12th, 2026
Times coming soon.

Where: Kellogg Arena
1 McCamly Square, McCamly St S, Battle Creek, MI 49017

Free Admission

Parking is available in the Hamblin Ave. parking ramp (connected to the Kellogg Arena.) Other Downtown Battle Creek parking structures and street parking are also available, prices vary per structure.

Sale Offers: $1 Million+ of Inventory

Regions’ Largest Selection. Up to 50% off!
Floor models available for instant delivery (see store for details)
$500 to $1,000 Off Select Spas (MSRP)
$1,000 to $2,500 Off Swim Spas

Financing Options:

- On-site financing on approved credit (OAC)

Free Delivery & Setup:

Delivery, Setup, and Chemicals Included
Large Selection, Fast Deliveries, and In-Stock Now!

Will trash/haul away old spa/hot tub for small fee

MARVAC 39th Battle Creek RV & Camping Show

*NO OUTSIDE FOOD OR BEVERAGE ALLOWED*

🚛 For the most up-to-date information visit: https://www.michiganrvandcampgrounds.org/rv-shows/

The MARVAC 39th Battle Creek RV & Camping Show is back at the Kellogg Arena – 1 McCamly Square in Battle Creek from March 6-8, 2026. Adventure awaits with tourable RVs, all brought in by MARVAC Association members! Our dealers are available during show hours to help you find an RV for any budget with exclusive on-site dealer RV financing, special discounted models, RV rental information. There will be multiple booth exhibitors featuring parts, accessories, and campground information.

🎟️ Ticket information coming soon!

2026 MLK People’s Belonging Ball

Join us in 2026 for the MLK People’s Belonging Ball—a night of unity, fun, and celebration!

Monday, January 19, 2026
12:00 PM – 8:00 PM
Kellogg Arena | 1 McCamly Square. Battle Creek, MI 49017

Get ready to celebrate at The 2026 MLK People’s Belonging Ball! This in-person event is all about community, joy, and togetherness. Join us for an unforgettable night where everyone belongs. Come connect, dance, and make memories with amazing people. Don’t miss out on the fun and positive vibes – it’s the place to be!

Schedule of Events:

🕑: 12:00 PM – 3:00 PM
Soul Food Competition

🕑: 3:00 PM – 6:00 PM
Business Expo

🕑: 5:30 PM – 6:00 PM
Social Hour

🕑: 6:00 PM – 7:00 PM
Dinner and Entertainment

🕑: 7:00 PM – 8:00 PM
Dancing

Contact lesterej@eejc.org for event information.

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VENDORS — NO FEE TO PARTICIPATE
Reserve your booth with Kia Whitlock
(269) 456-1127 | kiawhi456@gmail.com

Powered by the Education & Economic Justice Coalition and the Village Network of Battle Creek, this is where vision meets action.

Don’t just honor the dream — BUILD THE DREAM.
Pull up. Show up. Level up.

National Cereal Festival 2026

🥣 The National Cereal Festival returns Saturday, June 13, 2026! 🥣

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

The Cereal Festival will take place on Saturday, June 13, 2026, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, exotic animal shows, games, competitions, vendors, children’s activities and more. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

The National Cereal Festival is FREE and open to the public!

All Cereal Festival event information can be found HERE!

Start the festivities with the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center.

For any questions or additional information contact Kelly Walden at kwalden@kelloggarena.com or Kaycie Chrystan at kchrystan@kelloggarena.com

2026 VENDOR REGISTRATION now open! Sign up HERE!

Sign-up HERE to become a 2026 sponsor!

Sign-up HERE to join the 2026 Cereal Parade!

Volunteer opportunities coming soon!

Showstopper Dance Competition

Join us for the return of the Showstopper Dance Competition March 13-15, 2026 at Kellogg Arena!

🎟️ This event is FREE admission!

⏰ Schedule will be released shortly prior to the event.

—————————————————————————————————————————————————-

We design each day of the Showstopper dance competition in Battle Creek, MI, to be seamless and spectacular. When the details are handled, your dancers can shine and you can enjoy every second.

🌟 Step into the spotlight with a competition experience like no other:

Built for Every Studio and Every Dancer:
- 5 competition levels, including a level for dancers with special needs and disabilities
- 5 overall age divisions
- 20+ category age divisions
- 6 routine entry types
- 15+ dance categories
- Awards for both categories and overalls
World-Class Production: Custom Marley stages, pro lighting, massive LED screens
Free Live Stream: Every routine streamed with “next-up” screen updates
Dynamic LED Backgrounds: 100,000+ visuals tailored to each performance
Capture the Moment: Multi-camera videos and professional photos—each photo or video package starting at $9.99 per routine
Professional Critiques: Honest, helpful feedback from industry pros
Trophies + Medals: Every dancer gets a medal, every routine earns a trophy
Special Opportunities: Convention scholarships, magazine features, All-Star invites, and even Macy’s Thanksgiving Day Parade selections
Shop the Showstopper Store: Over 50 exclusive items dancers love—at prices you’ll appreciate
Memorable Extras: Just Dance videos, photo ops, and fun surprises throughout the weekend

🏨 Host Hotels: Reserve your room through Showstopper Travel to access exclusive discounted rates at the NEW venue’s hotel—stay just steps from all the action!

🅿️ Parking is available in the Hamblin Ave. parking ramp (connected to the Kellogg Arena)

Football Association Conference 2026

Private event. Visit https://www.mhsfca.com/events/2026-mhsfca-winners-circle-coaches-clinic/ for registration information.

HOTEL INFORMATION

Courtyard by Marriott Battle Creek

12891 Harper Village Dr, Battle Creek, MI 49014

(269) 979-2900

Book Group Rate Here – Courtyard by Marriot Battle Creek

Fairfield Inn Battle Creek

4665 Beckley Road Battle Creek, Michigan, USA, 49015

Book Group Rate Here – Fairfield Inn

DoubleTree by Hilton Battle Creek

50 Capital Ave., Battle Creek, MI 49017

Book Group Rate Here – DoubleTree Downtown

Residence Inn

13334 6.5 Mile Rd. Battle Creek, Michigan, USA, 49014

Book Group Rate Here – Residence Inn

SHUTTLE INFORMATION

1/15/26 – Pick up report time: 14:45 @ Fairfield,

shuttle from 15:00 – 18:40 then shuttle.

Depart Fairfield @ 15:00, 16:00, 17:00, 18:00

Depart Courtyard @ 15:15, 16:15, 17:15, 18:15

Depart Residence @ 15:25, 16:25, 17:25, 18:25

Arrive @ Double Tree @ 15:40, 16:40, 17:40, 18:40

Reverse Route

Then @ 19:30 start @ Double Tree and shuttle from

19:30-23:00

Depart Double Tree @ 19:30, 20:30, 21:30, 22:30, last trip 23:30

Arrive Fairfield @ 19:45, 20:45, 21:45, 22:45, 23:45

Arrive Courtyard @ 20:00, 21:00, 22:00, 23:00, 00:00

Arrive Residence @ 20:10, 21:10, 22:10, 23:10, 00:10

1/16/26 – Pick up report time: 07:45 @ Fairfield,

shuttle from 08:00-10:40, 12:00-15:40, 18.30-00:15

Depart Fairfield @ 08:00, 09:00, 10:00, 12:00, 13:00, 14:00, 15:00,

16:05

Depart Courtyard @ 08:15, 09:15, 10:15, 12:15, 13:15, 14:15, 15:15,

16:20

Depart Residence @ 08:25, 09:25, 10:25, 12:25, 13:25, 14:25, 15:25

15:25, 16:30

Arrive @ Double Tree @ 08:40, 09:40, 10:40, 12:40, 13:40, 14:40,

15:40,

Reverse Route

Then @ 18:30 start @ Double Tree and shuttle from

18:30-00:15

Depart Double Tree @ 18:30, 19:30, 20:30, 21:30, 22:30, 23:30 last

trip @ 00:15-00:30 (Will depart when full.)

Arrive Fairfield @ 18:30, 19:45, 20:45, 21:45, 22:45, 23:45, 00:30

Arrive Courtyard @ 19:00, 20:00, 21:00, 22:00, 23:00, 00:00, 00:45

Arrive Residence @ 19:10, 20:10, 21:10, 22:10, 23:10, 00:10, 00:55

* @ Double Tree drop pick up & drop off @ main entrance *

See map – https://maps.app.goo.gl/g9sQXYUaGXLAn2we9

If there is no one at the pick up’s for going portion of the trips

the driver will go to next scheduled pick up. If nobody is at any

of pick ups, shuttle will go to Double Tree in case people

want to go back to hotels.

For return trips, if nobody is at the Double Tree to depart

at scheduled time the driver will pull off and come back at

next scheduled departure time. The driver won’t run empty for

return trips.

Food Prize 2026

Food Prize 2026 is a regional food business competition and industry convening designed to support new and existing food entrepreneurs across Michigan.

The event combines a pitch competition, food product showcase, and educational summit, bringing together food business owners, support organizations, funders, and industry partners.

Food Prize is free for spectators! Head down from 12pm-4pm and try food items from competitors.

📅 Saturday, March 21, 2026

⏰ 9:00 AM – 4:00 PM

📍 Kellogg Arena & Battle Creek Innovation Hub

Food Service Application

Food Manufacturing Application

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Program Overview:

Pitch Competition | 9:00 AM – 12:00 PM

Two competitive tracks:
• Food Service (catering, food trucks, restaourants) — Regional
• Food Manufacturing (CPG Food & Beverage) — Statewide

Up to $40,000 in cash awards will be distributed!

Food Business Summit | 12:00 PM – 4:00 PM

Educational forums focused on the operational, regulatory, and financial needs of food businesses.

Make It:
• Commercial kitchen access, incubators, and accelerators
• Regulatory and compliance requirements

Fund It:
• Capital access, including loans, grants, and investment

Sell It:
• Scaling operations
• Co-packers, contract manufacturing, and retail pathways

Food Show:
Participating vendors will showcase and sell products at Kellogg Arena.