National Cereal Festival

Name: National Cereal Festival
Start: 2025-06-14T08:00:00-04:00
End: 2025-06-14T12:00:00-04:00
Location: Downtown Battle Creek

The National Cereal Festival returns Saturday, June 14, 2025!

If you are unfamiliar, this signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that has drawn people far and wide for over 50 years.

The Cereal Festival will take place on Saturday, June 14, 2025, on McCamly St. starting at Michigan to Hamblin Ave., from 8:00 am to 12:00 pm. Festival activities include live music, entertainment, vendors and children’s activities. The vendors will operate from 8:00 am – 12:00 pm. The event is held rain or shine!

We will kick off the weekend with the Cereal Sale, held Friday at Festival Market Square from 2pm-4pm. $2 boxes of cereal provided by Post Consumer Brands and W.K. Kellogg!

Stick around for the National Cereal Parade at 6:30pm on Friday! Parade begins and ends at the Kool Center.

For any questions or additional information contact Kelly Walden at kwalden@kelloggarena.com or Kaycie Chrystan at kchrystan@kelloggarena.com

Sign-up HERE to become a 2025 vendor!

Sign-up HERE to become a 2025 sponsor!

Sign-up HERE to join the 2025 Cereal Parade!

Interested in volunteering? Sign-up HERE! Click HERE for descriptions of volunteer opportunities.